Some hosts scorn consultants. Sean writes one a big fat check. He -- personally, not his network -- has invested aggressively in professional PPM data analysis. You can emulate this technique in-house, FREE, using your diary data. Read how, in my notes from Arbitron's recent Consultant Fly-In conference. Read also: Why your TV spots aren't working; and how to INSTANTLY amp-up Direct Mail Results.

And what does it mean to YOU?
'Think 2007 was a rollercoaster ride?
Strap-in for 2008!

Case studies and success techniques for live radio commercials, as told by KTBB/KDOK/Tyler TX owner Paul Gleiser, WTDY/Madison WI host Glen Gardner, and WPRO/Providence host Dave Barber .

What's YOUR story?

My notes from the Streaming Media West conference.

HC interviewed by American Public Radio's "Marketplace"